DVD cover!

The general process of creating our DVD cover started similarly to that of the magazine. We looked at some already existing covers of DVDs and found that they seem to have a theme, for example some have snow or beach could be possible themes. A DVD titled 'Christmas time' would include an episode about Christmas, but then also other episodes about things other than Christmas.. so for example about where snow comes from, and another about family visiting. The title usual mainly applies to the first episode on the disc. Each DVD in the series would have a different theme to it, adding uniqueness and also desire to collect the whole set.


So, we decided we wanted our DVD (and first episode on the disc) to be titled 'Barnaby's Birthday'. We chose this because it is alliterative, and therefore memorable, and also birthdays are something that everyone experiences so all children watching would be able to relate to it. We wanted to make our cover more interesting by orientating it around the theme of birthdays, so we gave Barnaby a present and Hazel a party hat and balloon. We also changed the 'i' in 'Birthday' to a candle - which is something the older end of our TA might pick up on and find quirky.

This was our initial design. Obviously because of the nature of DVD covers, text is usually on the back cover which gave us more freedom with image and 'white space' on the front cover. We showed this to our focus group - who all said they liked the inclusion of the birthday elements of the design (the party hat etc). An controversial element which was brought about from the focus group was that the logo wasn't on the cover anywhere. Some said that the characters were just as good as having the logo there, however some said it would be better to have the logo. So we tried it with the logo, and we both agreed that it looked good and would help improve brand recognition. (Also, conventionally DVD covers do have the logo so this also helped us reach our decision.)

And here is our FINAL version of the DVD cover with improvements made.