Saturday 31 March 2012

Logo progression

So, after speaking with our teachers again, we realised we hadn't show much progression of our logo. So, I'll upload some screenshots etc now of the different stages we went through to achieve our final version. :)






These were all fonts we liked (from www.dafont.com) which we thought may be appropriate for a child based audience. At a very intense level of scrutiny we will illuminate some choices. 


- Number 2 we felt was a little too sharp on the edges (as sharp connotes harshness).  
- Number 3 is a little difficult to read because some of the letters are rather wide so this would not be good for our TA who would struggle to read anyway.
- Number 4 - same reasons as number 2.
- Number 6 - some of the letters aren't formed correctly which would not help children whilst learning to read/write.
- Number 7 - uses no uppercase letters for names, which could teach a bad habit.
- Number 9 - same as number 7.
- Number 11 - feels a little too formal/adult for our TA.


SO... we were left with these options...  






We weren't 100% happy with any of these, and wanted to find a 'hybrid' of a mixture of them.














We also decided we wanted to use the characters tails within the logo (like the Peppa Pig logo does) because we thought this was a rather stylised featured and thought it worked well with our characters tails. Here is one of the earliest hand-drawn ideas we had of this.




So... this finally progressed to our logo which is a combination of the fonts we liked and the tails included.




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