For a bit of real-life research into the parents' claim that children go for the magazine with the best toy, I took my nephew and his friend (both in our TA age range) to a shop to buy them both a magazine. They very briefly surveyed the options available to them, and then decided almost instantly that this was the magazine they would opt for... and guess what; it was in fact the one with the most toys. Even though it wasn't the magazine for their favourite programme, they were fascinated by the free toys and would take no attempt of persuasion!
Here is the magazine (with free merchandise) they chose.
So, here's the average results of the data we gathered!
Age: 3 years old. Time spent a day watching television: 3 and a half hours. Most frequent television 'package': Freeview. Most commonly favourite channel: Cbeebies Favourite programmes: Peppa Pig, followed by Charlie and Lola. What time they watch television: AM and PM. Buy magazines of the programme: Sometimes Buy DVDs of the series: Yes.
So from these results of children in our target audience, we can 'presume' some things. Firstly that we have used very popular influences for our programme (Peppa pig and style of Charlie and Lola). Also that Cbeebies would be a really good choice of channel to exhibit on as this was by FAR the favourite channel (and is on freeview, and more expensive television packages so everyone will have it) and to attempt to screen our show in morning and afternoon. Also, from verbal feedback gained from parents of the children, the child is most drawn to a magazine if it has a really good toy(s) attached to the front as is largely a picture based front cover.