Age: 3 years old.
Time spent a day watching television: 3 and a half hours.
Most frequent television 'package': Freeview.
Most commonly favourite channel: Cbeebies
Favourite programmes: Peppa Pig, followed by Charlie and Lola.
What time they watch television: AM and PM.
Buy magazines of the programme: Sometimes
Buy DVDs of the series: Yes.
So from these results of children in our target audience, we can 'presume' some things. Firstly that we have used very popular influences for our programme (Peppa pig and style of Charlie and Lola). Also that Cbeebies would be a really good choice of channel to exhibit on as this was by FAR the favourite channel (and is on freeview, and more expensive television packages so everyone will have it) and to attempt to screen our show in morning and afternoon. Also, from verbal feedback gained from parents of the children, the child is most drawn to a magazine if it has a really good toy(s) attached to the front as is largely a picture based front cover.
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