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| Product placement 'logo' |
Some people have disagreed with the ban being lifted and believe it could damage broadcasters' credibility and promote unhealthy lifestyles. However, under 'Ofcom' regulations, broadcasters must display the 'product placement logo' before and after any programme they show containing reference to particular products or services.
In the USA, product placement is a largely used device within films and TV programmes; with companies such as Apple or Coca-Cola paying millions of dollars to have their products shown/referenced. Comercial broadcasters and independent producers say that the ban being lifted off product placement should help pay for programmes - so surely this is a good thing for our media?
If Ofcom have the necessary restrictions and guidelines in place, then I personally see this as a positive thing as it will put money into our nation's media - and goodness knows we need it after seeing the closure of the UK Film Council and British 'small time' companies finding it ever harder to produce.
NB: product placement could NOT be featured in mine and Joe's piece as obviously it is a children's programme and we would be looking to be aired on Cbeebies which is a BBC company who do not use product placement.
'In 2011, the bad on', should read 'ban'.
ReplyDeletei find this interesting - 'NB: product placement could NOT be featured in mine and Joe's piece as obviously it is a children's programme and we would be looking to be aired on Cbeebies which is a BBC company who do not use product placement.' Any way you could elaborate on their views and policies.
Also, what would you include if you were going to use placement?
Thanks for pointing out the typo; corrected it now :)
ReplyDeletehttp://www.bbc.co.uk/guidelines/editorialguidelines/page/guidelines-editorial-integrity-product-placement/
Above is the link on the BBC's webpage about their guidelines and policies to do with Product Placement!
If product placement was an appropriate tool for us to include, we would have products/services which helped promote a healthy lifestyle. So for example, fizzy drinks aren't 'good' for you, therefore we wouldn't like to endorse Coca Cola. Neither would be want to include product placement for the sake of monetary gain for our company; so to include, for example, a certain brand of shampoo wouldn't be something we would want to do.
ReplyDeleteThe only other way we would consider placing a service would be if it was to help promote a local place/business/centre which helped children/families to have an active lifestyle. A SureStart centre would be a good example of this; as the centres tend to promote healthy lifestyle as well as being active, creative and having fun with your family and friends.